Social media is a key marketing tool because it allows companies to create marketing strategies that would previously have taken a tremendous amount of time and resources in a one-step process. That’s according to Sandy Goldstein (BBA ’81, MBA ’85), the president and founder of Capsicum Group LLC, who shared his insight with School of Business alumni and students during Alumni Weekend festivities.
Goldstein, who specializes in services including digital forensics, investigations, outsourcing, privacy, project assurance, regulatory compliance, security, testimony and technology management, noted that more than 60 percent of Fortune 100 companies use some form of social media today and often use more than one social media service. This video addresses what social media is all about including user-generated content, bookmarking and sharing, and social networking.
